East Fork x Alex Elle
From the very first moment long-time East Fork collector, Alex Elle, held a mug in her hand, she felt nourished. “It’s wild, I feel like East Fork has been with me forever,” Alex said. “I’m deeply honored to be collaborating with East Fork, it feels like a dream come true.”
The Loveland Foundation
When you purchase the Nourishing Cup or a Nourishing Cup bundle, 5% of the proceeds will benefit The Loveland Foundation, chosen by Alex Elle.
The Loveland Foundation is committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls’ access to mental health care and healing resources.
“I chose the Loveland Foundation because I believe that we all deserve access to mental health care,” Alex said. “And I believe in their work because they provide just that to the community.”
“This year, my word is nourishment because I’m really interested in being fed emotionally and spiritually by my work and my relationships.
I want to feel full and seen.”
- Alex Elle
The Nourishing Cup
Created exclusively for East Fork, The Nourishing Cup in a retired color–Malibu–was crafted to hold space for healing. Cradle it in your hands while you meditate, toss it in the car on your daily commute, use it as a bedside water glass. Nurture yourself with small moments of joy.
About Alex Elle
Alex Elle is a New York Times bestselling author, wellness educator, and certified Breathwork coach. Writing came into her life by way of therapy and the exploration of healing through journaling and mindfulness. The intention behind Alex’s work is to build community and self-care practices through literature and language.
Her work has been featured by a wide range of media outlets, including The New York Times, NPR, Good Morning America, Essence, MindBodyGreen, Forbes, and many others. She teaches workshops and leads retreats centered around writing-to-heal and self-care. She lives in the Washington DC metro area with her husband and three daughters.
How We Heal
Alex Elle’s 'How We Heal' is a wise guide of personal and collective empowerment, and an invitation to step into liberation. Combined with The Nourishing Cup, you have all you need to begin your journey of nourishment this year and beyond.