A person wearing safety headphones and a mask is working on mug and standing in front of a table of unglazed mugs.

Humans Making Pottery

Founded by potters in 2009, East Fork celebrates the beauty of American-made ceramics.

Made with care in the Blue Ridge Mountains

East Fork is a certified B Corporation in Asheville, North Carolina, committed to bringing you the most beautiful, functional and long-lasting pottery out there while treating each other and our community with kindness and respect.

In a large ceramic dinnerware factory, workers are at different stations glazing and holding pieces of pottery.

A little more about East Fork

We're proud to be a Certified B Corporation, a distinction that speaks to our accomplishments in making business decisions that speak to our values, but more importantly, holds us accountable to the work that lies ahead in terms of working for the betterment of our employees, customers, suppliers, communities, and the environment.

We partner with local non-profit, grassroots organizations and individuals working toward racial equity, community reconciliation, and supporting the liberation of folks who’ve been systematically oppressed by white supremacy, patriarchy, and heteronormativity.

We describe their work in our newsletters and on our social media platforms to raise awareness  and invite customers to support our Community Partners by learning more, volunteering, or making a donation. We also offer customers early access tickets to Seconds Pop-ups, with 100% of the proceeds going directly to our Community Partners.

From our factory and headquarters to our warehouse and retail stores in Asheville and Atlanta, the East Fork workforce is made up of 100+ employees. When it comes to wages, everyone here makes at least $22 an hour and we have plans to raise this minimum wage again to what MIT has calculated as a family living wage here in Buncombe County, North Carolina.

Alex Matisse loading wood into the kiln

East Fork began as one potter, then two, then a few more, throwing clay and filling a wood-fired kiln on an old tobacco farm in the Blue Ridge Mountains of North Carolina. Before we had stores and a website, we had pottery sales on the farm. Much has changed in the last decade, but our early days laid the foundation for the company we are today.

East Fork In The News
“Emotionalism aside, there are often other reasons a mug becomes favored: a nice grip, a good size, or just regular ol’ aesthetics. But what if there was a platonic ideal of a mug that brought all those things together? The folks at East Fork have, after many, many iterations, perhaps done just that — and legions of happy customers agree.”
“East Fork's streamlined products are particularly appealing. House-made glazes in muted earth and jewel tones often reveal speckles of iron from the North Carolina clay. Hand-thrown and jigger-pressed bowls and plates, with fluid forms and low profiles, have a satisfying heft but aren't clunky.”
Architectural Digest logo
“Instead of following in his family’s artistic footsteps, Alex Matisse started a small pottery business in North Carolina’s Blue Ridge Mountains. Now, he can’t keep the internet’s favorite mug in stock — and it has nothing to do with his last name.”
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Among the people who make up Team East Fork, you'll find those who work in clay, engineering, chemistry, logistics, creative and the fine art of making customers happy.

A person wearing glasses holds a stack of bowls close to the chest in one hand and another stack of bowls above his head in the other hand.
Visit East Fork
The pottery set wall in East Fork's store in Asheville
Asheville, NC | Downtown
Our flagship store is located in the heart of downtown Asheville. Come join us for special events or shop our home collection where we carry an array of items you won’t find online.

Monday-Saturday: 11–6 Sunday: 12–5

(828) 575-2150

15 W Walnut Street Asheville, NC 28801

A shelf of objects in our Atlanta store.
Atlanta, GA | Westside Provisions
Our Atlanta store in the Westside Provisions District is nestled amongst boutiques, restaurants, and other beautiful establishments. After hours, we host a variety of events, from wreath making to cooking classes.

Tuesday-Thursday: 11-5 Friday-Sunday: 11-6 Monday: Closed

(678) 263-0480

1170 Howell Mill Road, P12B Atlanta, GA 30318

Man holding a clay bowl
Our Factory | Asheville, NC
All of our pottery is made at our factory here in Asheville, North Carolina. This is also where our sales, finance, creative, and marketing teams work and where we throw big parties and fundraisers.

*Closed to the public

(828) 237-7200

531 Short McDowell Asheville, NC 28803

An animated image that says "East Fork is a vessel for" a rotating number of things

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